Dear Fellow Stakeholders
As 2024 draws to a close, I reflect on a year defined by resilience, innovation, and transformative growth. Guided by our core values, we have achieved extraordinary milestones, expanded our global footprint, and reinforced our commitment to delivering value to stakeholders while upholding excellence in everything we do. This year’s highlights demonstrate our focus on business growth, digital transformation, and sustainability. Below, I am pleased to share updates on our business performance, key achievements, and strategic priorities as we look forward.
Business Growth Momentum and Key Achievements
Our business momentum remains robust. Minor Hotels celebrated several accolades and high-profile openings, including Anantara Jaipur Jewel Bagh in India, Avani Museum Quarter Amsterdam, Tivoli Palazzo Gaddi Firenze Hotel in Florence, several NH properties in Paris, and the NH Collection in Maldives and Helsinki.
We continued to push boundaries by delivering experiences beyond traditional hotel services, incorporating elements of personalization, engagement, luxury and technology. Our leadership in the industry was further exemplified through initiatives like the launch of “Layan Life by Anantara”, setting a new benchmark in luxury wellness experiences, and the elevated gastronomy of the Tree Top Canopy dining experience at Anantara Golden Triangle.
In the food sector, Minor Food’s strategic entry into Indonesia with Dairy Queen and GAGA was complemented by several exciting launches, including The Pizza Company’s single-serve BiTE range and Sizzler’s thematic menus and campaigns. Across our portfolio, we introduced experiential and innovative dining concepts, including Xiao Tai Bao, a Thai street food brand in China, and BatterCatch, a classic fish & chips concept in Singapore. These initiatives cater to evolving consumer preferences, while fostering loyalty among millions of customers.
Sustainability and Corporate Responsibility
At Minor International, sustainability is integral to our success. This year, our inclusion in the FTSE4Good Index reaffirmed our leadership in sustainable business practices. We were also awarded an “Excellent” or “5-star” Corporate Governance (CG) rating, the highest ranking, for the 12th consecutive year by the prestigious Thai Institute of Directors (IOD), in association with The Stock Exchange of Thailand (SET) and the Securities and Exchange Commission (SEC). These achievements highlighted our ongoing commitment to governance excellence and corporate responsibility.
At Minor International, sustainability is integral to our success. This year, our inclusion in the FTSE4Good Index reaffirmed our leadership in sustainable business practices. We were also awarded an “Excellent” or “5-star” Corporate Governance (CG) rating, the highest ranking, for the 12th consecutive year by the prestigious Thai Institute of Directors (IOD), in association with The Stock Exchange of Thailand (SET) and the Securities and Exchange Commission (SEC). These achievements highlighted our ongoing commitment to governance excellence and corporate responsibility.
William Ellwood Heinecke
Chairman