VISION
To be a leader in delivering exceptional experiences that anticipate and satisfy customers’ aspirations and positively impact stakeholders.
CORE VALUE
MINOR’S HISTORY
The founder, 17-year-old William Heinecke, founded two companies: Inter-Asian Publicity, an advertising agency, and Inter-Asian Enterprises, an office cleaning company.
Minor International, named Royal Garden Resort Co., Ltd., at that time, was established with the opening of Royal Garden Resort Pattaya, the first hotel in the portfolio. Today, the hotel is known as AVANI Pattaya Resort & Spa.
As the exclusive franchise, Minor introduced an international pizza brand to Thailand with the first outlet in Pattaya.
Minor Corporation, now Minor Lifestyle, was founded to engage in the manufacturing of household goods and distribution of lifestyle products in Thailand.
RGR acquired PIZZA and took the new name of Minor International Public Company Limited, with "MINT" as its acronym.
Minor developed its first own luxury hotel brand called Anantara.
Minor developed its own pizza brand called The Pizza Company.
Significant steps were taken to expand hotel business outside of Thailand with the investments in Maldives and Subsequently Sri Lanka and East Africa.
Minor launched its first real estate development project, The Estates Samui, adjacent to its Four Seasons Resort Koh Samui.
Minor launched Anantara Vacation Club, the point-based timeshare business under its own brand.
The acquisition of Oaks Hotels & Resorts, the leading operator of serviced apartment business in Australia, was the first entry point of Minor’s hotel business into the country.
Minor made significant entrance into the restaurant business in China through the investment in Beijing Riverside & Courtyard, a distinctive restaurant chain specializing in Sichuan barbecue fish.
Minor expanded its presence in Africa with the acquisition of Mozambique portfolio and six hotels in Zambia, Botswana, Namibia and Lesotho.
Minor’s geographical presence was expanded into Europe and South America with the acquisition of Tivoli Hotels & Resorts.
Minor’s hotel business entered into the UK with a significant investment in Corbin & King.
Minor Further expanded its footprint in Europe and Latin America with the acquisition of NH Hotel Group.
Minor acquired Chicken Time, a chain restaurant company, operating over 40 outlets in Thailand under the popular Bonchon chicken brand.
Acquired 50.1% stake in GAGA to expand into the beverage retail category.
Increased stakes in NH from 94.1% to 95.9%.
Acquired additional 21% remaining shares of Bonchon Thailand.
Acquired 100% stake in Sizzler brand franchisor worldwide excl. USA, Puerto Rico and Guatemala.
CULTURE
Joining Minor means you become a partner in a diverse, expanding global organization with limitless opportunities to thrive and achieve.
You will be part of a customer focused, dynamic and competitive business in which you can shine and demonstrate your commitment by working closely with colleagues in our operations. Minor people achieve industry leading results because we understand what is happening inside and outside our business and know our competitors and colleagues thoroughly, allowing us to seize opportunities quickly. We grow our people, respect each other’s experience and views, and put results ahead of ego.
At Minor we all know why we are here, we understand why we do what we do,
and are committed to and passionate about what we want to achieve, we never sit back, instead seek out new challenges and ways to improve ourselves and our business. We are clear on our objectives and commit to and support each other through an instinct for achievement no matter what the barriers are, every time. We know what we need to get done, we seek new and dynamic ways to achieve and act, learn and share, and we expect things to change - and we change with them. We make quick decisions to capture new and evolving opportunities.
At Minor, we deliver what we promise ethically, as committed and in a systematic way, no short cuts; through our proactive individual and collective efforts.
Together we collaboratively generate endless possibilities through our passion and tenacity for achieving results beyond what is expected. We do not compromise; we are free to improve the future; achieving the impossible by leveraging our different strengths. We do not make excuses, we eliminate obstacles and we make things happen through our passion. We strive to lead the market, see through complexity and go directly towards our objectives. Our culture is one of mutually understood shared goals and commitment, and the flexibility to adapt with emerging situations to keep ahead of the competition. When we succeed, we take time to enjoy the hard earned fruits of our effort and actions.