Minor engages with key internal and external stakeholder groups to capture their views on our material impacts, risks, and opportunities (IROs), and to inform our strategy and due diligence processes. Our approach is based on assessing the stakeholder group’s level of influence and impact on Minor’s business activities, and vice versa. By maintaining an open and regular dialogue, we gain critical insights into the environmental, social, and economic impacts of our operations.
The views gathered through this continuous engagement process are presented to the Corporate Sustainability Department, the Sustainability Committee, and the Board of Directors for validation and incorporation into the overall materiality determination.
| Stakeholder Group | Engagement Approach (Channels & Frequency) | Key Expectations & Interests | Minor’s Responses |
|---|---|---|---|
| Customers & End-users | Multi-channel feedback systems (social media, mobile apps, support centers, service/product review surveys), face-to-face interactions, monthly/quarterly brand and market surveys. | High product and service quality, health and safety, convenience, value for money, locally sourced products, and robust data privacy protection. | Staff training and service excellence programs, adherence to brand/hygiene standards, quality assurance audits, developing new products and delivery channels, implementing information security and privacy policies. |
| Employees | Annual employee engagement survey, annual performance appraisals, quarterly town halls, regular communications and engagement activities. | Career security and development, competitive compensation and benefits, work-life balance, respect and fair treatment, personal development, and occupational health and safety. | Implementing strict Code of Conduct and Human Rights policies, employee training and development programs, career and talent management, fair compensation and benefits, employee engagement and feedback mechanisms, health and well-being promotion, inclusive workplace practices, and CSR activities. |
| Shareholders, Investors & Creditors | Annual General Meeting (AGM), Extraordinary General Meetings (EGM), regular Investor Relations (IR) roadshows, quarterly analyst and investor meetings, and dialogues with financial institutions. | Long-term financial performance and returns, strong Corporate Governance (CG), transparent and timely disclosure, effective risk management, and strategic integration of ESG (e.g., climate change response, human rights). | Developing clear strategic direction and performance delivery, timely dissemination of information via regulatory channels and website, publishing Annual and Sustainability Reports, maintaining clear CG policies, integrating ESG metrics into strategy, and sustainability-linked financing. |
| Business Partners (Franchisees, Hotel Owners, JVs) | Regular operational and regional meetings, annual conferences, newsletters, direct communication with CEO/senior management, joint business reviews. | Creation of shared value, business integrity, operational stability, knowledge sharing for innovation, prompt business support, and a strong, reputable brand system. | Collaboratively reviewing value-creation and business improvement initiatives, providing support teams, ensuring effective communication, and developing product innovation. |
| Suppliers | Regular meetings, site visits/audits, continuous surveys, dedicated supplier conferences, and training programs. | Fair and equal treatment, clear order processes and forecasts, long-term relationships, competitive payment terms, and opportunities for co-innovation. | Implementing the group-wide Business Partner Code of Conduct, establishing a sustainable supply chain approach (selection, risk assessment, audit), improving procurement transparency, and driving joint product innovation. |
| Local Communities | Regular site visits and meetings with local leaders, community development activities, and membership in local committees. | Local job creation and employment, partnerships for social and economic progress, mitigation of negative environmental/social impacts, and respect for local customs and way of life. | Prioritizing local employment and procurement, acting as a responsible community member, developing and executing community-related projects, and supporting local conservation initiatives. |
| Government & NGOs | Executive participation in ministry meetings, government events, and public policy discussions (via industry associations), and regular NGO workshops and partnership meetings. | Compliance with regulations, partnership on government initiatives, involvement in policy development, and specific action on material social and environmental topics (e.g., climate, human rights, biodiversity). | Developing Public-Private Partnership programs, sharing best practices with relevant ministries, and actively pursuing strategic sustainability development programs with NGOs. |