The founder, 17-year-old William Heinecke, founded two companies: Inter-Asian Publicity, an advertising agency, and Inter-Asian Enterprises, an office cleaning company.
Inter-Asian Publicity and Inter-Asian Enterprises were put under the umbrella of Minor Holdings, the name which represented William Heinecke’s legal status as a ‘minor’.
Minor International, named Royal Garden Resort Co., Ltd. At that time, was established with the opening of Royal Garden Resort Pattaya, the first hotel in the portfolio. Today, the hotel is known as AVANI Pattaya Resort & Spa.
Establishing Minor International and Its Core Businesses
As the exclusive franchise, Minor introduced an international pizza brand to Thailand with the first outlet in Pattaya.
Minor Corporation, now Minor Lifestyle, was founded to engage in the manufacturing of household goods and distribution of lifestyle products in Thailand.
Going Public to Support Rapid Expansion
Minor’s three businesses were listed separately on The Stock Exchange of Thailand as Royal Garden Resort Public Company Limited (RGR), The Pizza Public Company Limited (PIZZA) and Minor Corporation Public Company Limited (MINOR).
Building Owned Brands
RGR acquired PIZZA and took the new name of Minor International Public Company Limited, with as its acronym.
Minor developed its first own luxury hotel brand called Anantara.Minor developed its own pizza brand called The Pizza Company.
Significant steps were taken to expand hotel business outside of Thailand with the investments in Maldives and Subsequently Sri Lanka and East Africa.
Driving Business and Geographical Diversification
Minor launched its first real estate development project, The Estates Samui, adjacent to its Four Seasons Resort Koh Samui.
The hotel management business debuted with the opening of Anantara Seminyak Bali Resort in Indonesia. Major investments were made in international restaurant brands, including The Coffee Club, Australia’s largest home-grown café’ group, and Thai Express, the Thai casual-dining restaurant concept from Singapore.
MINOR was merged into MINT, resulting in the three businesses under one umbrella.
Minor launched Anantara Vacation Club, the point-based timeshare business under its own brand.
The acquisition of Oaks Hotels & Resorts, the leading operator of serviced apartment business in Australia, was the first entry point of Minor’s hotel business into the country.
Minor made significant entrance into the restaurant business in China through the investment in Beijing Riverside & Courtyard, a distinctive restaurant chain specializing in Sichuan barbecue fish.
Minor expanded its presence in Africa with the acquisition of Mozambique portfolio and six hotels in Zambia, Botswana, Namibia and Lesotho.
Minor’s geographical presence was expanded into Europe and South America with the acquisition of Tivoli Hotels & Resorts.
Minor’s hotel business entered into the UK with a significant investment in Corbin & King.
Minor Further expanded its footprint in Europe and Latin America with the acquisition of NH Hotel Group.