Minor Food is one of Asia's largest casual dining and quick-service restaurant companies, operating over 2,100 outlets in 26 countries under The Pizza Company, The Coffee Club, Riverside, Thai Express, Benihana, Swensen’s, Sizzler, Dairy Queen and Burger King brands.
Casual Dining Restaurants
The much-loved, category-leading The Pizza Company brand is created by Minor Food in 2000, in a very special landmark of our journey towards brand owner. The Pizza Company takes the market by storm with innovative pizza concepts based on richer and heavier toppings, with greater variety, an appealing new cheese blend, new appetizers, and even new types of pizza dough. Our telephone ordering and delivery service, under the instantly-recognizable four digits of "1112", becomes a household name. Within a year of launch, we achieve category leadership with a brand of our own creation. Today, The Pizza Company remains one of Thailand's most beloved home-grown consumer brands. Building on our success at home, we have taken the brand to 10 overseas markets as far afield as the Middle East.
Established in 2005, Beijing Riverside & Courtyard (“Riverside”) is a distinctive chain of casual-concept restaurants in China, specializing in Sichuan barbecue fish. It has built up strong brand equity and customer loyalty for traditional sizzling fish dishes, combining countryside cooking with well-groomed service and contemporary decoration. With its popularity, it has expanded its restaurants rapidly across Beijing and Shanghai.
The Coffee Club is Australia's largest home-grown café group, and is widely known for its good food, great service, and excellent coffee. The Coffee Club offers three types of dining experiences: a fully-licensed, extended-hour café bar/restaurant with full table service and an extended menu that includes chef's choice options; a Club Store, which is typically located in high-pedestrian areas that focuses on light meals and snacks with counter service; and The Kiosk, a counter service shopping centre option. The idea is to create more than just a place where people could meet for coffee; it aims to provide a relaxed meeting place that is casual but sophisticated, stylish yet affordable. Today, Minor Food holds 70% stake in the company, fueling its international growth.
Established in 2002 in Singapore, Thai Express is inspired by the needs of customers who want to enjoy authentic Thai cuisine at reasonable prices in a relaxed yet contemporary environment with no strict rules on decorum. At present, Thai Express has expanded to six other countries in Asia. In addition to its leading Thai Express brand, Thai Express also operates Hong Kong concept restaurant Xin Wang Hong Kong Café, French concept restaurant Poulet, and other brands.
Established in 1964, Benihana is a leading Japanese-inspired teppanyaki restaurant chain with headquarter in the UK. Benihana pioneered the communal dining concept, combining dazzling performance and teppanyaki cooking of freshest ingredients in front of diners.
In 1986, Minor Food took on the franchise for Swensen's, the beloved ice cream parlor established in San Francisco, and developed it into Thailand's largest premium ice cream brand. Under Minor Food's direction, the Swensen's brand has evolved from simple scoops to a variety of sundaes, and today it provides consumers all over Asia with an ice cream experience no other brands can provide. Minor Food acquired the master franchise rights to 32 countries across Asia and the Middle East.
First opened in Thailand in 1992, Sizzler offers customers with the lavishness of its signature salad bar and a wide range of grilled dishes, including steak, seafood, chicken, ribs, combination meals and burgers. In addition to Thailand, Minor Food has a 50:50 joint venture with Sizzler's parent company to license the concept on a long-term basis in China.
Minor Food opened the first Dairy Queen in Thailand in 1996. Dairy Queen is famous for its soft-serve ice cream distributed through kiosks in shopping malls and modern trade outlets throughout Thailand. Minor Food started to franchise the Dairy Queen brand in Thailand in 2011.
Minor Food introduced the world-famous Burger King franchise to Thailand in 2000. The superiority of its flame-grilled burgers, backed by a constant stream of menu innovations, earns a loyal following across over 90 outlets and counting. Today, Minor Food operates Burger King in Thailand, the Maldives, Seychelles and Myanmar.
Minor Food has a joint venture with SSP International, the Food Travel Experts with over 60 years of experience, to operate restaurants in airports in Thailand under Minor Food, as well as various other external brands.
Minor Dairy Limited (MDL) produces a variety of premium ice cream products and toppings for food brands under Minor Food such as Swensen's, Dairy Queen and Burger King, as well as supplying the same quality ingredients to leading customers outside the group.
Minor Cheese Limited (MCL) produces a wide range of cheeses and cheese blends including mozzarella, cheddar, string cheese, Parmesan, mascarpone, cream cheese and sour cream. MCL is not only a key supplier to various restaurant operations of its parent, Minor Food, but is also a major supplier to companies in the Thai and regional food services sector.
Veneziano Coffee Roasters is Australia's leading specialty coffee roasters and suppliers with roasting facilities in Melbourne and Brisbane. The brand is well recognised for its coffee leadership with numerous roasting and barista accolades by industry bodies.
Pecan Deluxe Thailand offers products that appeal to many sectors of the food and beverage industry such as ice cream, frozen desserts and novelties, cereal and yogurt and food service. Its core manufacturing capabilities include bases and variegates, cookie doughs, brittles and toffees, pralines, cereal clusters, confectionary coated products and much more.
MINOR FOOD'S Footprint
Restaurant Outlets in
- New Zealand