Minor International Public Company Limited

Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands with over 280 points of sale, focusing primarily on fashion and lifestyle products. Its brands include Anello, BergHOFF, Bossini, Charles & Keith, Joseph Joseph, Zwilling J.A., Henckels and Minor Smart Kids.


Points of Sale

Lifestyle Brand Distribution

Online Shopping

Contract Manufacturing


Fashion Apparel

Bossini originated in Hong Kong and is a widely-recognized casual wear brand renowned for its comfortable, colorful, energetic and easy to mix-and-match style. Bossini offers good value for money across a full range of casual wear products for ladies, men, kids, babies and youth.

71 Outlets

Charles & Keith, the eponymous fashionable shoe brand was launched in Singapore in 1996. The brand offers remarkable high street ladies' fashion shoes and accessories, and is recognized as one of the most marketable fashion footwear brands in today's international shoe market.

40 Outlets

Anello, a lifestyle bag brand from Japan, is well-loved for its Japanese design and quality material. Featuring a roomy main compartment and various side pockets, Anello bag is highly functional and suits all purposes. With its stylish, lightweight and alluring appearance, Anello can match your lifestyle and style easily.

80 Outlets


Zwilling J.A. Henckels is a modern company which produces knives, cookware and kitchen gadgets. In its 270-year history, it has always used innovative technology and services to manufacture products of the highest quality.

31 Outlets

Joseph Joseph, originally set up in 2003, is an English houseware manufacturer famous for its design-led products. Joseph Joseph's ability to blend innovative design, contemporary style and distinctive use of color is unique within the industry. Joseph Joseph focuses on the whole user experience, creating products that work beautifully and are a pleasure to have around the home.

29 Outlets

BergHOFF is a Belgian brand which creates, produces and distributes sophisticated kitchenware that give an edge to the everyday cooking experience. With passion for cooking and a keen eye for detail, BergHOFF offers the products that have been recommended and rewarded for their aesthetics as well as their functionality.

27 Outlets

POP MART is a market-leading character-based entertainment company and a global champion of designer toy culture. Some of the best-known characters include MOLLY, The Monsters, DIMOO, Skullpanda and others – each created by artist friends and regular collaborators.

1 Outlet

Minor Smart Kids is Thailand's leading distributor of children's books and learning aid via direct sales throughout Thailand.